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M-A-G-N-I-F-I-Q-U-E !!!! ♥ ♥

Jx

AN EXCLUSIVE LOOK AT TOM FORD'S WOMENS SPRING 2011 collection.

OmG!!! a six-year absence from the world of womenswear and Tom Ford is back, as expected, it's well worth the wait. Mr Ford showed the collection in New York on September 12 to a select group but banned journalists from revealing the collection, until now.

Mr Ford says "The seventies is what I love. Soft, touchable beauty is what I love,"  Leopard-print suit, plunge-neck blouse, shredded silk-organza shrug, silk wrap dress, suede trench, fringed silk dress, leopard-print sheath, back-tied silk dress, tuxedo jacket, trousers, and all jewelry and hats;

Tom Ford boutiques. 

J x

VOGUE IS LAUNCHING FASHION NIGHT IN

Vogue is to launch a version of its successful Fashion’s Night Out for etailers called Fashion Night’s In, Drapers has learnt.

Etailers including my-wardrobe.com, Asos, Net-a-Porter, and premium indies Matches and Browns are among those fashion businesses taking part in the online celebration on November 1.

Vogue’s Fashion’s Night Out launched in September 2009 to encourage shoppers into stores during the recession through a number of store initiatives and events.

The night was hailed as a huge success with 125 shops on London’s Oxford Street, Bond Street and Regent’s Street taking part. The second Fashion’s Night Out took place on September 8 this year with retailers hosting a variety of events across the capital as part of Vogue’s global initiative.

The same approach will now be taken online with the launch of Vogue’s Fashion Night In, which will take place from 5pm on November 1 until midnight that evening.

For that night only, etailers will create initiatives for online customers with live and interactive strategies aimed at boosting online traffic and sales. The etailers will use competitions and discount offers to attract shoppers online. Vogue journalists will blog live throughout the evening with the latest updates.

A microsite will launch on Tuesday morning on Vogue.com where retailers will be able to request to take part in Fashion’s Night In and consumers can keep up to date with the etailers taking part and plan their night accordingly.