STELLA APP...

STELLA MCCARTNEY has today unveiled her first ever iPad app.

The launch issue features a host of exciting, never seen before content including first look backstage footage of McCartney's latest spring/summer 2011 show and an exclusive performance by Pharrell Williams and N*E*R*D at the glamorous after party. The app also features the label's latest news and updates and Stella's Diary - collaged Polaroid pictures of the designer's spring 2011 collection, taken by artist Jeremy Kost.

Other highlights include the debut of new film, In the Park, directed by Alasdair McLellan and starring Dree Hemingway showcasing the most iconic looks from McCartney's autumn/winter 2010 collection.

The app is now available worldwide in 19 countries.

Jx 

MAKING THE FUTURE MAGIC: iPAD LIGHT PAINTING

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

Animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
http://vimeo.com/14958082


Jx