Stars including Lady Gaga, Justin Timberlake and Usher are giving up tweeting - in a bid to save lives.
They have vowed to sign off Facebook and Twitter until a million dollars - around £640,000 - is raised to help stricken families in Africa and India.
The Digital Life Sacrifice is part of singer Alicia Keys' Keep A Child Alive charity for World Aids Day tomorrow. The celebrities have filmed "last tweet and testament" videos and will appear in ads lying in coffins to represent what the campaign calls their "digital deaths".
Lady Gaga is hugely popular on Facebook with nearly 24 million fans, plus more than seven million followers on Twitter. Grammywinning singer Alicia, 29, said it was "really important and super-cool to use mediums that we naturally are on". The R&B star added: "It's important to shock people to the point of waking up."
She admitted it had been tricky to mobilise so many top names to help spearhead the campaign because of their various work commitments.
But she added: "Once I was able to explain the concept to them everyone was in. In the end nobody I spoke to refused to sign up."
The campaign includes US celebs such as Elijah Wood, Jennifer Hudson, Ryan Seacrest, and tennis star Serena Williams.
Leigh Blake, president and co-founder of Keep a Child Alive, said yesterday he reckoned Lady Gaga could raise the money "all by herself". He added: "She's got a very mobilised fan base and is able to draw attention to important issues like this.
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