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Wednesday 20 April 2011

Monday 18 April 2011

OMG.... Fiat 500 by Gucci Collection

I want one...






Gucci introduce the 500 by 
Gucci Collection, in celebration of the partnership between two of Italy’s most iconic brands. Inspired by the special edition Fiat 500 customized by Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, this line of ready to wear and accessories uniquely combines craftsmanship and style for a modern travel statement.




Featuring the House’s signature green-red-green web, the Collection mirrors the 500 by Gucci with its contemporary contrast of black and white. Tracksuits, bombers, polos, and t-shirts represent a relaxed, effortless style for those on the go. Leather drivers feature the iconic horsebit while the GG pattern appears across the pilot cases, duffle bags, backpacks, small leather goods, and hats.

Jx

Wednesday 13 April 2011

BEYONCE IS BACK?


Beyonce Shoots A Video For New Single!!


While Britney & Gaga have been busy battling it out on the charts the last few weeks, Beyonce has been hard at work behind the scenes working on her own triumphant comeback. As a matter of fact, a new Beyonce single is just around the corner as you can see from these shots taken from the top secret set of the music video that she filmed this week! Looks like Queen B is gearing up to release another “girl-power” anthem but from the looks of these photo’s… It’s gonna be a bit more militant than the light hearted “Single Ladies“. Now let’s just hope that she doesn’t rip off Kelly Rowland’sCommander“.

n.x

Friday 1 April 2011

H&M Fashion Against Aids 2011- Campaign

































H&M’S Star-Studded Fashion Against Aids Collection


Artists from the worlds of film and music are supporting Fashion Against AIDS (FAA) this Spring, H&M’s and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.


Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available in H&M’s Divided department and online from April 26, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.


“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.” Selma Blair.


“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.” Akon.


“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.


When the stars come together for H&M’s Fashion Against AIDS campaign, it really shows this year’s unisex collection at its best. Selma Blair wears a stylish Spring coat over a slogan T-shirt, while Penn Badgley wears an essential hoodie over his T-shirt. Shiloh Fernandez sports a khaki nylon parka, T-shirt and jeans; Ana Matronic of Scissor Sisters wears her peach version of the trench as a dress. Singer Keri Hilson has a cool slogan jumpsuit. It’s all so versatile, and all helps spreading the message about HIV/AIDS prevention.


Videos H&M Fashion Against Aids 2011



















“We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is still so crucial to make young people aware of HIV and AIDS,” says Ann-Sofie Johansson, Head of Design at H&M.


H&M’s FAA campaigns are extremely important, as it is essential to spread the message to young people worldwide to take care and have safe sex. The main message is: life is beautiful, so keep it that way and be safe, both for yourself and your partner. HIV is everywhere, not just in Africa, not just in the gay community – HIV concerns us all. If you’re old enough and wise enough to make love, you’re also old and wise enough to take care,” says Ninette Murk, founder and creative director, DAA.


Women can work that boyfriend look and men are working with styling more than ever in the way they dress. The starting point is shape and detail, with sporty T-shirts, blousons and parkas that are there to be personalised: sleeves can be rolled up or zipped off, waists can be belted and garments totally adapted from one item into another. Comfort is a key factor and colours are naturals as well as pale pastels which means they can be worn by all. A draped nylon parka looks just right as it is, or its sleeves can be zipped off and its waist accentuated to turn it into a dress for girls. The oversized and asymmetric slogan T-shirts can be worn in so many ways, while the collection is full of the perfect track pants, tanks and shorts perfect for summer.


This is the fourth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organisations which benefit from the sales. The money has been divided between Designers Against AIDS (DAA), the NGO who brought the concept of Fashion Against AIDS to H&M and that promotes awareness of HIV/AIDS among the young, investigating new methods of peer group education and campaigning, YouthAids, focusing on its projects in Haiti and Russia to prevent the spread of HIV/AIDS in chronically affected areas; the MTV Staying Alive Foundation and UNFPA, the United Nations Population Fund.


Fashion Against AIDS Collection at H&M is only on sale from April 28 in selected stores....


J x