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Wednesday 13 October 2010

BRAND SPOTLIGHT - MAISON MARTIN MARGIELA ESTORE

Hey folks, I've been meaning to post this for a while now, but the delicious MAISON MARTIN MARGIELA have opened their own e-boutique..


The estore is designed in the same unique style of their main site, and for those of you who dIdn't even know it was here? shame on you!!!


Fans of Maison Martin Margiela’s edgy designs will be able to acquire them online 24/7, through the label’s first-ever e-boutique. Powered by YOOX Group and accessible worldwide, the new online flagship is celebrating its launch with the release of an exclusive, limited-edition piece available only through the website.

The new e-boutique will be an “X-ray” of the brand’s original website, switching out the old white background for black, and playing with processor codes by using MS DOS, the original programming language, as the official font.

Maison Martin Margiela’s iconic “5 zips” leather biker jacket will be reinterpreted for the first time since 1999 in honor of their newest outpost. Rendered in a glazed indigo cotton denim, it’s limited to just 50 pieces each for women and men.

As a global e-tailer for leading fashion and design brands, YOOX Group will provide the MaisonMartinMargiela.com with an innovative interface design, quality customer care and international web marketing. “We are creating the most visible store in the world for the ‘most invisible designer,’” said Federico Marchetti, the group’s founder and CEO, of the partnership.
www.maisonmartinmargiela.com 

I know this is at the top of my bookmarks! Loves me some MMM.


N.x

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